Organize Your Small Business Gift List and Keep Clients Happy
Giving gifts to clients is a simple way to make them feel appreciated and cared for, but even for small businesses, it can be challenging to keep up with. Keeping track of the exact gifts you’ve given to each recipient, when you gave them, and whether they were well received can be difficult to do when you’re already taking care of everyday business responsibilities. Getting organized with a few tools can help make the process much easier while preventing a possible mistake or faux pas, and it can’t hurt to also be on the lookout for unique gifts throughout the year that will be perfect when the need arises. Papercraft Miracles is a great place to look for memorable gifts for anyone on your list.
Here are a few tips on how to get organized with a gift-giving list for your small business:
Do some research first
As with any endeavor in small business, it’s important to do some research in the beginning. Go down your client list and figure out when they celebrate birthdays when the anniversary of their relationship with your business is, and which holidays they celebrate. Create a spreadsheet so you can make notes and mark down dates. You’ll also want to take note of whether they are an international customer and how this affects your interactions, which will require a bit of digging to make sure you’re not giving a culturally inappropriate gift. If possible, find out whether they have children, as this will make it easier to send family-oriented gifts on holidays. Try this PDF editor for free to easily make changes to the document when you need to update their information.
Document the reason
When giving a gift to someone outside of your business, it’s a good idea to note the reason for it in your personal records. Whether it’s for a holiday, a birthday, or just to thank them for being a loyal customer, you’ll want to know the when and why when you look back through your documentation. Not only that, you’ll need to know whether the gift was to apologize for an issue on your end so you can avoid a possibly costly mistake in the future. Don’t forget to mark down the cost of the gift in order to remain consistent. This will also help you avoid spending too much and venturing into inappropriate territory.
Make a list of possible gift ideas
It’s easy to give gifts when you have a few ideas in mind, but if you’re unprepared you might find yourself scrambling at the last minute to find the right items, which can be stressful and might lead to fewer good options. Create a list throughout the year that holds acceptable gift ideas for multiple clients; you can get started at Papercraft Miracles, which offers a wide variety of unique and sustainably-made items.
Stock up on note cards
No matter the reason for sending a gift to a client, it’s important to make sure it has a personal touch, so stock up on note cards in order to send a handwritten “thank you” or “happy birthday” along with it. Include a brief, personalized line that alludes to your business relationship. Not only will this make them feel seen and valued, it will help them remember your business positively down the road. Don’t have time to handwrite cards for your entire client list during your busiest season? Consider utilizing a service that creates personalized notes on your branded stationery.
Gift-giving is a great way to expand your client relationships, but it does require a bit of careful thought in order to be successful. Start by getting organized and creating a few lists so that you and your team can stay on top of the process no matter how busy you are.
Have a question for the pros at Papercraft Miracles? Get in touch today.
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