Janna Willoughby-Lohr is an artist, speaker and entrepreneur from Buffalo, NY. She founded Papercraft Miracles in 2013 as a way to affect positive change in the world.
She was awarded a $25,000 Ignite Buffalo Grant in 2018 and was named 40-Under-40 from Stationery Trends Magazine in 2019. In 2021, her team created 500,000 seed bombs for Lowe’s Spring Garden Giveaway event. Janna was also a contestant on Meet Your Makers Showdown, a crafting competition TV show on discovery+. She was awarded the Women in Manufacturing Award from Business First in 2023. Additionally, she was the winner of the She Means Business pitch competition in 2024. Top 10 NAWBO Women Business Owner of the Year in 2021 & 2025. She’s worked with Pinterest, Twitter and Capital One and recently created custom gifts for Lionel Richie and Earth, Wind & Fire.
She is the host of Reach the Stars Podcast--which features inspiring stories of persistence, passion and purpose. Janna is a board member and Chair of the DEIB committee for NAWBO’s Buffalo/Niagara Chapter and is a founding member of their Diversity & Inclusion Task Force. An accomplished poet, rapper and musician and she is a proud mama to three little kiddos. She likes bright colors, giggling and things that are small.
