THE ART OF BUSINESS & THE BUSINESS OF ART

ONLINE COURSE

Learn more about what to expect from our new comprehensive self-paced masterclass in creative entrepreneurship, brought to you by Papercraft Miracles founder, Janna Willoughby-Lohr, and BGP Learning founder, Becky Goldberg Petty.

The Art of Business & The Business of Art: Online Masterclass for Creatives. I created this self-guided course to combine the knowledge and experience I have gained by developing my own major in college integrating business and art, with my 20 years experience being a working artist, with my 10+ years of running a business.

This course has all the nitty-gritty business info and resources but, more importantly, contains a whole section on developing a growth mindset as an artist to overcome the starving artist mentality.

Funds from the sale of this course will be used to create professional development experiences for minority and women-owned creatives. We have also created the Mama Birdie Childcare Fund to provide childcare at these and other professional development events.

What you’ll get

  • 2+ hours of video content

  • A 50+ page workbook that includes scripts, templates, organizers, quizzes and more!

  • 21 Video Chapters

  • Exclusive access to our Creator Community

  • Discounts to some of our favorite software services and products

  • Bonus content, funding resources and more.

What’s inside

Part 1: The Art

Chapter 1: Welcome to Your Future

Chapter 2: Janna’s Story

Chapter 3: Defining Success

We live in a world that has glorified one type of success. But for the world to progress, success needs to look different for everyone. How I define success has nothing to do with the goals and dreams you have for yourself, which is why I think it’s so important to learn how to plan for success on your own terms.

Chapter 4: The Decision to Monetize

There is a world of difference between art as your passion and art as your livelihood.

Chapter 5: The Pragmatics

It’s fun to dream big, but then you actually need to make it happen. Let’s talk about the first few things you need to have in order before you launch your business - a name, digital presence, and funding.

Chapter 6: The Practicality

There are two key factors to consider when determining if you want to monetize your art. The first is whether you are pricing your art correctly. The second is whether you can make enough art (and market it and sell it) to make a living.

Chapter 7: The Psychology of the Choice

Selling art is about so much more than just putting a price tag on something and hoping someone takes it home. It’s about getting into the mind of your potential collector. Why do people collect art in the first place? What drives them to pick *your* piece over someone else’s?

Chapter 8: The Art Versus the Artist

I’ve always seen myself as an artist, but my identity as a business owner and leader grew through building my business.

Chapter 9: Being Your Own Biggest Fan

Here’s the thing—if you don’t believe in your art, how can you expect anyone else to? Being your own biggest fan is essential, especially when you’re trying to make a living from your creativity. It’s not about being arrogant; it’s about embracing the fact that what you create has value. And that starts with *you*.

Part 2: The Business

Chapter 10: Writing Your Executive Summary

You will learn how to write an executive summary. You can think of this as the one to two sentences that best summarize your business. It’s like the hook or the intro to your business that draws people in.

Chapter 11: Developing Your Revenue Structure

What that means is we’re going to create a roadmap of how you’re going to make money.  Because we are never just selling art. The products we create are what we are shaping this business into, but what you are really selling is yourself. Your skill set, your knowledge, all of that is valuable, and when you’re developing revenue streams you need to take all of those things into consideration.

Chapter 12: Systems and Processes

You will learn how to set up systems and processes to do things such as process sales and transactions, managing payroll and hiring, shipping and product fulfillment and more.

Chapter 13: All the Damn Paperwork

You will learn step-by-step instructions on how to properly file paperwork to get your business officially registered with the government.

Chapter 14: Research and Development

How to conduct market research and develop unique products to distinguish yourself from the competition.

Chapter 15: Positioning Yourself for Success

An overview of the three most important aspects of positioning yourself in the market - an ideal client profile, building your brand, and establishing your presence.

Chapter 16: Your Ideal Client Profile

An in-depth guide covering the 12 key aspects to consider when developing the ideal client profile for your business.

Chapter 17: Building a Brand

Learn how to successfully create and communicate the story of your business.

Chapter 18: Establishing Your Presence

Key tips on how to utilize digital platforms to build an engaging online presence.

Part 3: Putting it All Together

Chapter 19: Finding Resources

An in-depth overview of ways to find funding and other crucial resources to support your business.

Chapter 20: Success is Your WHOLE Self

The importance of caring for your WHOLE self and the impact it has on your business.

Chapter 21: Some Parting Words

Limited Enrollment

Limited Enrollment

Course Access

$549

Get anytime access to

The Art of Business & The Business of Art

✔️ Over 2 hours of video content

✔️ 21 Video Chapters

✔️ Extensive 50+ page printable workbook

✔️ Exclusive community, resources & support

✔️ Discounts on our favorite apps & software

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